Capturing Bordé Golf’s launch through a cinematic, handheld approach—blending premium product visuals with the natural energy of the day.
Client
Bordé Golf
Services
Promotional, Social Media
We partnered with Bordé Golf to create a short-form social video capturing the launch of their new premium brand by balancing product-focused visuals with the energy and excitement of the day.
We focused on telling both the product and the moment.
Shot handheld on the Sony A7S III with a Sony 28–70mm GM II, we combined clean, cinematic product shots with natural, documentary-style coverage of the event.
Working in tight spaces, we adapted our framing and movement to stay unobtrusive while maintaining a premium look. Natural light played a key role throughout, with changing weather conditions requiring constant adjustments to keep visuals consistent.
The video was edited and colour graded in DaVinci Resolve, where we developed a clean, elevated visual style to align with Bordé Golf’s premium positioning.
The edit was paced to retain attention on social platforms, combining quick cuts with more intentional hero shots of the product. Colour grading focused on enhancing richness and contrast, balancing changing lighting conditions from the shoot while maintaining natural skin tones and a consistent overall look.
Sound design and music selection played a key role in amplifying the energy of the day, helping to bring the visuals to life and reinforce the brand’s ambition.
The final video successfully captured both the essence of the product and the energy of the launch event.
It provided Bordé Golf with a strong piece of social content that not only introduced their brand but also positioned them as a premium and exciting new presence within the golf space. The video helped generate early engagement and created a sense of momentum as the brand begins its journey toward becoming a leading name in golf.
